Associate Manager Trade Marketing

Notes for Muhajirs: This suits an experienced FMCG trade marketing professional. The role supports the Manager Trade Marketing in executing trade marketing activities for assigned categories, handling sales and operations for the business unit, and working with the sales team on promotions to reach agreed volumes and market execution targets.

About the role: The Associate Manager works with the Manager Trade Marketing to develop the route-to-market strategy document and the operating plan for the assigned categories, and supports the Head of Sales for Modern Trade in developing short-term and long-term channel sales strategy. Duties include daily sales tracking reports at category level and monthly updating of targets, maintaining the customer master database and validating trade licences, passport copies and credit limits, and creating and analysing customer master data reports. The role ensures on-shelf availability and issues and tracks reports for general trade and modern trade, tracks trade marketing expenses, visits markets to audit merchandising and trade marketing execution, formulates journey plans and sales routes, forecasts and plans coming months targets, prepares quarterly and monthly business review reports, and allocates work, nominates staff for training and conducts performance reviews.

Requirements: 6+ years of related experience including specific trade marketing experience within the FMCG industry. Bachelor's degree in Marketing, with an MBA or Post-Graduate Diploma in Management with a specialisation in Marketing from a reputed university preferred. Knowledge of value chain management, trade marketing and category management, sales and distribution strategy management, and consumer behaviour in B2B and B2C. Communicating effectively, self and team management, planning and decision making, customer centricity, and ownership and result orientation.

Location: United Arab Emirates

Source: Bayt, 10 Nov 2026